Who are we?
OUR MISSION
To initiate the creation of a regional network of national chapters, each registered as a company and located in the capital cities of the Southern Africa Development Community. To encourage all the region’s leading private sector companies to become members and shareholders so they can participate in developing and growing the region’s economies. To foster the establishment of chapters in all countries with a significant SADC Diaspora so that this community’s interests are represented at home and abroad. To maintain a small executive in each country with a chapter and to use this network to support regional investment in infrastructure, serving the private sector. To support SADC governments in resolving key problems and to create an enabling environment for the private sector in southern Africa and abroad
OUR MISSION
We connect Southern Africa to the world, fostering strong ties for trade and collaboration among businesses and government.
The African Continent is emerging as the new frontier for growth and opportunity in all sectors, including infrastructure, energy, water resources, tourism, communications, and transport. A group of leading Zimbabwean business people came together in 2021 to form the Africa South Business Group (ASBG), which seeks to present this reality to the world on behalf of the private sector in Southern Africa.
ASBG was formed with the mission of advancing bilateral commercial and political relations between the States of southern Africa and the rest of the world. By leveraging its extensive network in the Southern African Development Community (SADC), the ASBG provides unparalleled access to senior decision makers in business and government with the aim of deepening economic and business relationships.
